City Marketing Department

About the City Marketing Department

The City Marketing Department develops and delivers quality services to enhance the City's role as the Regional Centre for the North West, through strengthening links between the City and it's regional hinterland, creating opportunities for economic advancement and through promoting awareness of the area's achievements and it's local, regional and international strengths.

The Department has a corporate role providing marketing and communication services to other Council Departments and assisting in developing and maintaining the external perceptions of the City Council as a dynamic, efficient, caring and effective local authority.

Projects/initiatives that will be undertaken by the department include:

• Corporate Marketing Strategy
• Communications Strategy
• City Marketing Strategy
• Regional Marketing Strategy
• Walled City Cultural Trail
• North West Business Information Portal
• Implementation of a £4.6 million Economic Development Action Plan
• Development of a prospectus to promote the Walled City as a centre for creative industries

• Local Stategy Partnership
• Economic Development Advisory Panel
• Derry Investment Initiative
• Derry Visitor & Convention Bureau
• City Centre Initiative
• Higher and Further Education Partnership
• Walled City Partnership
• ACCORD - EQUAL Programme
• ERNACT EEIG

Services provided by the City Marketing Department

Marketing & Communications - Provides a range of marketing and communication services and initiatives that facilitate the promotion of Derry City at local, national and international levels. This service also develops marketing and communication programmes that promote Derry City Council.

Economic Development - Develops the role, influence and impact of Council in the field of Economic Development through:

• the initiation, implementation and monitoring of Council's Economic Development Strategy and Action Plan;
• the initiation, implementation and monitoring of Council's Tourism Development Strategy and Action Plan;
• the development of programmes and partnerships for the promotion of Inward Investment, Small Business Development, Tourism Development, and Urban and Rural Regeneration;
• the management of local development initiatives and other EU programmes
• the provision of advice and information, and advising on Council's policy on economic and local development issues

Standards to be expected

• The provision of a marketing and communications service to other Council Departments that will assist in the development and maintenance of first-class external perceptions of Derry City Council
• Proactive encouragement of inward investment and economic development in the City Council area
• Development and implementation of ongoing tourism programmes that encourage visitors who come to stay longer and return more often
• The provision of an efficient marketing and communication service that will ensure that the city, its attractions and facilities are effectively promoted on a local, national and international level

Contact

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